Akafuku mochi is a Japanese mochi confection made by placing an sweet bean paste on mochi pounded rice. The shape of the treat resembles the Isuzugawa River, which flows through the Ise Jingu area, reflecting an image of the flowing stream. The three lines of an represent the clear, flowing water of the river, while the white mochi represents the pebbles of the riverbed. Company tradition has it that our name, Akafuku is from two characters borrowed from our founding concept of “Sekishin Keifuku”.